He added: “This is a dramatic shift for our brand, and it’s a shift that we embrace from our core. “At Victoria’s Secret, we are on an incredible journey to become the world’s leading advocate for women,” Waters said in a press release. The man at the top of the company, chief executive Martin Waters, pointed to an “incredible journey” for the brand, though adding a perhaps improbable goal. As a powerful global platform, Victoria’s Secret is committed to opening these doors for trans women like me, by celebrating, uplifting and advocating for ALL women.” Being a trans woman often means facing closed doors to people’s hearts. Sampaio said: “Together we can raise our vibration and catalyze positive change throughout the world. Victoria’s Secret has long been known for a marketing portrayal of femininity regarded by many as perpetuating sexist stereotypes. Sampaio, who has become a transgender change-maker in the fashion industry, said she believed in the power of the new group of women representing the brand. She added: “I believe in the power of authenticity and community and am excited to show what can be done through The VS Collective.” So often I felt myself on the outside looking in with brands in the beauty and fashion industry, and I’m thrilled to be creating a space that sees the true spectrum of ALL women,” Rapinoe said in a press release. “I am humbled to join this group of incredible women to drive change within the Victoria’s Secret brand and beyond. The new group includes the champion US soccer player, women’s pay equity advocate and prominent anti-Donald Trump voice Megan Rapinoe, actor-entrepreneur Priyanka Chopra Jonas, LGBTQ+ activist and model Valentina Sampaio, model and South Sudanese refugee Adut Akech, British journalist and equality advocate Amanda de Cadenet, champion Chinese-American freestyle skier Eileen Gu, as well as model and body-positivity advocate Paloma Elsesser. These women, comprising The VS Collective, lean prominently towards sporty and activist types in a fundamental re-angling for the company.
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